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This really shouldn’t come as a big surprise the way mobile traffic continues to grow, but these stats are quite an increaseĀ  over last years stats.

Mobile traffic grew to 39.7 percent of all online traffic, an increase of 34 percent over Black Friday 2012. Mobile sales were also strong, reaching 21.8 percent of total online sales, an increase of nearly 43 percent year-over-year.

Smartphones drove 24.9 percent of all online traffic on Black Friday compared to tablets at 14.2 percent, making it the browsing device of choice.

Along with shopping for products, the other top actions mobile users were looking for was….

  • Business Hours
  • Directions
  • Contact / Phone Number

 

Source IBM Reports